{"id":933,"date":"2022-12-08T17:34:56","date_gmt":"2022-12-08T20:34:56","guid":{"rendered":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/?p=933"},"modified":"2022-12-08T17:34:59","modified_gmt":"2022-12-08T20:34:59","slug":"projeto-de-identidade-visual-planejamento-ufpel","status":"publish","type":"post","link":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/2022\/12\/08\/projeto-de-identidade-visual-planejamento-ufpel\/","title":{"rendered":"Projeto de Identidade Visual \u2013 Planejamento UFPel"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"934\" data-permalink=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/2022\/12\/08\/projeto-de-identidade-visual-planejamento-ufpel\/attachment\/4\/#main\" data-orig-file=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4.jpg\" data-orig-size=\"1906,1682\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1670273393&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4-360x318.jpg\" data-large-file=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4-984x220.jpg\" src=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4.jpg\" alt=\"\" class=\"wp-image-934\" width=\"500\" height=\"442\" srcset=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4.jpg 1906w, https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4-360x318.jpg 360w, https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4-180x159.jpg 180w, https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4-768x678.jpg 768w, https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/4-1536x1355.jpg 1536w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>O projeto trata-se da cria\u00e7\u00e3o de uma identidade visual com objetivo de representar o Planejamento da Universidade Federal de Pelotas.\u00a0 <\/p>\n\n\n\n<p>A marca define-se pela uni\u00e3o de 3 elementos principais: o ponto de refer\u00eancia, no qual os documentos\/cunhas da UFPel convergem com um prop\u00f3sito de desenvolvimento; o alinhamento ao futuro, expressado atrav\u00e9s do direcionamento da marca para o canto superior direito, que indica futurismo, dinamismo e evolu\u00e7\u00e3o; e o dinamismo aliado \u00e0 perspectiva, demonstrado pela forma como as linhas est\u00e3o deslocadas e conectadas. <\/p>\n\n\n\n<p>As cores expressam um c\u00edrculo crom\u00e1tico, que utiliza as cores caracter\u00edsticas da pr\u00f3pria universidade para representar os documentos e suas particularidades.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-935\" data-id=\"935\" src=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/Manual-de-Marca-Planejamento-_-UFPel_page-0009-984x220.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"220\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-936\" data-id=\"936\" src=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/Manual-de-Marca-Planejamento-_-UFPel_page-0032-984x220.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"220\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-937\" data-id=\"937\" src=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/Manual-de-Marca-Planejamento-_-UFPel_page-0033-984x220.jpg\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"220\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-938\" data-id=\"938\" src=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/Manual-de-Marca-Planejamento-_-UFPel_page-0034-984x220.jpg\"\/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Para ver o projeto com mais detalhes, acesse aqui: <a href=\"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/Manual-de-Marca-Planejamento-_-UFPel.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/Manual-de-Marca-Planejamento-_-UFPel.pdf<\/a><\/p>\n\n\n\n<p>Criador: Tom\u00e1s Martins<br>Revis\u00e3o: Luellen Zilio<br>Publica\u00e7\u00e3o: Izabela Zanin<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O projeto trata-se da cria\u00e7\u00e3o de uma identidade visual com objetivo de representar o Planejamento [&hellip;]<\/p>\n","protected":false},"author":569,"featured_media":935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-comunidade","9":"post-with-thumbnail","10":"post-with-thumbnail-large"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/files\/2022\/12\/Manual-de-Marca-Planejamento-_-UFPel_page-0009-scaled-e1670531552424.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oJhs-f3","_links":{"self":[{"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/posts\/933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/users\/569"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":2,"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/posts\/933\/revisions"}],"predecessor-version":[{"id":941,"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/posts\/933\/revisions\/941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/media\/935"}],"wp:attachment":[{"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/media?parent=933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/categories?post=933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/vitrinesuldesign\/wp-json\/wp\/v2\/tags?post=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}