{"id":377,"date":"2020-11-16T16:25:52","date_gmt":"2020-11-16T19:25:52","guid":{"rendered":"https:\/\/wp.ufpel.edu.br\/redelab\/?page_id=377"},"modified":"2020-11-16T16:28:49","modified_gmt":"2020-11-16T19:28:49","slug":"identidade-visual-redelab","status":"publish","type":"page","link":"https:\/\/wp.ufpel.edu.br\/redelab\/?page_id=377","title":{"rendered":"IDENTIDADE VISUAL REDELAB"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #333399;font-family: helvetica, arial, sans-serif\"><strong>Regras para utiliza\u00e7\u00e3o da marca<\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">Aplicar a marca de maneira correta \u00e9 muito importante.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">Por isso disponibilizamos nesta p\u00e1gina um resumo de como utiliz\u00e1-la, e tamb\u00e9m os arquivos do Manual de Identidade Visual e as vers\u00f5es da marca para download.<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-size: 12pt\"><a href=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual-de-identidade-visual-REDELAB.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Manual de Identidade Visual REDELAB PDF<\/strong><\/a><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">A marca priorit\u00e1ria deve vir acompanhada da descri\u00e7\u00e3o REDE DE LABORAT\u00d3RIOS DA DA UFPEL.<\/span><\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-380 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_1.jpg\" alt=\"\" width=\"438\" height=\"132\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_1.jpg 438w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_1-400x121.jpg 400w\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" \/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/09\/Redelab-Logo-PNG.rar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 12pt\"><strong>REDELAB (PNG)<\/strong><\/span><\/a><br \/>\n<a href=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/09\/Redelab-Logo-PDF.rar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 12pt\"><strong>REDELAB (PDF)<\/strong><\/span><\/a><br \/>\n<a href=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/09\/Redelab-Logo-em-Negativo-PNG.rar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 12pt\"><strong>REDELAB negativo (PNG)<\/strong><\/span><\/a><br \/>\n<a href=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/09\/Redelab-Logo-em-Negativo-PDF.rar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 12pt\"><strong>REDELAB negativo (PDF)<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">A marca reduzida deve ser usada como solu\u00e7\u00e3o para aplica\u00e7\u00f5es que dificultam a legibilidade.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-381 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_2-400x86.jpg\" alt=\"\" width=\"400\" height=\"86\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_2-400x86.jpg 400w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_2.jpg 422w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">A marca reduzida com transpar\u00eancia dever\u00e1 ser aplicada como carimbo para fotos.<\/span><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/09\/Carimbo-Para-Fotos-Redelab.rar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 12pt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-382 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_3-400x88.jpg\" alt=\"\" width=\"400\" height=\"88\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_3-400x88.jpg 400w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_3.jpg 427w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/span><\/a><span style=\"font-size: 12pt\"><strong><a href=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/09\/Carimbo-Para-Fotos-Redelab.rar\" target=\"_blank\" rel=\"noopener noreferrer\">Carimbo para fotos (PNG)<\/a><br \/>\n<\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">\u00c1rea de prote\u00e7\u00e3o m\u00e1xima deve ser 2x a letra \u201cU\u201d<\/span><\/p>\n<p><span style=\"font-size: 12pt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-383 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_4-400x151.jpg\" alt=\"\" width=\"400\" height=\"151\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_4-400x151.jpg 400w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_4.jpg 643w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">A redu\u00e7\u00e3o m\u00e1xima deve ser de 12mm de altura para a marca priorit\u00e1ria e 6mm para a marca reduzida.<\/span><\/p>\n<p><span style=\"font-size: 12pt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-384 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_5.jpg\" alt=\"\" width=\"849\" height=\"144\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_5.jpg 849w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_5-400x68.jpg 400w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_5-768x130.jpg 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">Aplica\u00e7\u00e3o com outras marcas dever\u00e1 ser disposta no sentido horizontal respeitado um espa\u00e7o m\u00ednimo de 10mm de largura.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-385 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_6.jpg\" alt=\"\" width=\"687\" height=\"159\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_6.jpg 687w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_6-400x93.jpg 400w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">Aplica\u00e7\u00e3o sob fundo com textura \u00e9 permitida em fundos que permitam uma boa legibilidade. Nos fundos que atrapalham a legibilidade deve ser utilizada uma caixa branca respeitando as \u00e1reas de prote\u00e7\u00e3o da marca.<\/span><\/p>\n<p><span style=\"font-size: 12pt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-386 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_7.jpg\" alt=\"\" width=\"885\" height=\"180\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_7.jpg 885w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_7-400x81.jpg 400w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_7-768x156.jpg 768w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">As tipografias <strong>Gotham Bold<\/strong> e <strong>Open Sans Regular<\/strong> s\u00e3o as fontes principal e secund\u00e1ria, respectivamente.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-387 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_8-400x120.jpg\" alt=\"\" width=\"400\" height=\"120\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_8-400x120.jpg 400w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_8.jpg 701w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-388 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_9-400x130.jpg\" alt=\"\" width=\"400\" height=\"130\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_9-400x130.jpg 400w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_9.jpg 617w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\">A marca \u00e9 monocrom\u00e1tica e pode-se aplicar uma das cores predominantes dos laborat\u00f3rios, em outros casos ela deve ser aplicada com cores neutras: <strong>preto<\/strong>, <strong>branco<\/strong> e <strong>cinza<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 12pt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-389 aligncenter\" src=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_10-200x200.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_10-200x200.jpg 200w, https:\/\/wp.ufpel.edu.br\/redelab\/files\/2020\/11\/Manual_10-50x50.jpg 50w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify\">\n","protected":false},"excerpt":{"rendered":"<p>Regras para utiliza\u00e7\u00e3o da marca Aplicar a marca de maneira correta \u00e9 muito importante. Por isso disponibilizamos nesta p\u00e1gina um resumo de como utiliz\u00e1-la, e tamb\u00e9m os arquivos do Manual de Identidade Visual e as vers\u00f5es da marca para download. Manual de Identidade Visual REDELAB PDF A marca priorit\u00e1ria deve vir acompanhada da descri\u00e7\u00e3o REDE&hellip;<\/p>\n","protected":false},"author":1023,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-377","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wp.ufpel.edu.br\/redelab\/index.php?rest_route=\/wp\/v2\/pages\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.ufpel.edu.br\/redelab\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wp.ufpel.edu.br\/redelab\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/redelab\/index.php?rest_route=\/wp\/v2\/users\/1023"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/redelab\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=377"}],"version-history":[{"count":22,"href":"https:\/\/wp.ufpel.edu.br\/redelab\/index.php?rest_route=\/wp\/v2\/pages\/377\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/wp.ufpel.edu.br\/redelab\/index.php?rest_route=\/wp\/v2\/pages\/377\/revisions\/412"}],"wp:attachment":[{"href":"https:\/\/wp.ufpel.edu.br\/redelab\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}