{"id":29609,"date":"2025-02-25T16:07:55","date_gmt":"2025-02-25T19:07:55","guid":{"rendered":"https:\/\/wp.ufpel.edu.br\/progep\/?page_id=29609"},"modified":"2025-07-28T14:22:34","modified_gmt":"2025-07-28T17:22:34","slug":"relacoes-publicas","status":"publish","type":"page","link":"https:\/\/wp.ufpel.edu.br\/progep\/relacoes-publicas\/","title":{"rendered":"Cargos TAE: Rela\u00e7\u00f5es P\u00fablicas"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"logoTituloModelStyle\"><img class=\"size-medium wp-image-27184 alignleft\" src=\"https:\/\/wp.ufpel.edu.br\/progep\/files\/2025\/03\/logo-progep_atualizacao-nome_AZUL.png\" alt=\"\" \/><\/p>\n<div><strong>Rela\u00e7\u00f5es P\u00fablicas<\/strong><\/div>\n<\/div>\n<hr class=\"hrModelStyle\" \/>\n<div class=\"descriptionModelStyle\">Esta p\u00e1gina apresenta os dados referentes a carreira dos\/as servidores\/as.<\/div>\n<\/div><\/div>\n\n\n<div class=\"cargoDescriptionStyle\">\n<div class=\"infoCargo\">N\u00edvel de Classifica\u00e7\u00e3o:\u00a0<strong>E<\/strong><br \/>\nDenomina\u00e7\u00e3o do cargo:<br \/>\n<strong>\u00a0Rela\u00e7\u00f5es P\u00fablicas<\/strong><br \/>\nC\u00f3digo CBO: <strong>2531-05<\/strong><\/div>\n<div class=\"requisitosCargo\"><span style=\"font-size: 16pt;padding-bottom: 0.5rem\"><strong>Requisitos de Qualifica\u00e7\u00e3o para Ingresso no Cargo<\/strong>:<\/span><br \/>\n<strong>Escolaridade<\/strong>: Curso Superior em Comunica\u00e7\u00e3o Social com habilita\u00e7\u00e3o em Rela\u00e7\u00f5es Publicas<\/span><br \/>\n<strong>Outros<\/strong>: (&#8211;)<br \/>\n<strong>Habilita\u00e7\u00e3o Profissional: <\/strong> Lei n\u00ba 5.377, de 11 de dezembro de 1967 disciplina a profiss\u00e3o de Rela\u00e7\u00f5es P\u00fablicas e d\u00e1 outras provid\u00eancias. Decreto n\u00ba 63.283, de 26 de setembro de 1968 \u2013 Regulamenta a Lei n\u00ba 5.377\/67.<\/div>\n<div class=\"descSumaryCargo\"><span style=\"font-size: 16pt;font-weight: bold;padding-bottom: 0.5rem\">Descri\u00e7\u00e3o Sum\u00e1ria do Cargo:<\/span><br \/>\nEstruturar estrat\u00e9gias de projeto; pesquisar o quadro econ\u00f4mico, pol\u00edtico, social e cultural; desenvolver propaganda e promo\u00e7\u00f5es; implantar a\u00e7\u00f5es de rela\u00e7\u00f5es p\u00fablicas e assessoria de imprensa. No desenvolvimento das atividades \u00e9 mobilizado um conjunto de capacidades comunicativas. Assessorar nas atividades de ensino, pesquisa e extens\u00e3o<\/div>\n<div class=\"atividadesCargo\"><span style=\"font-size: 16pt;font-weight: bold\">Descri\u00e7\u00e3o de Atividades T\u00edpicas do Cargo:<\/span><br \/>\n<strong>\u2022 Estruturar estrat\u00e9gia de projeto:<br \/>\n<\/strong>Definir necessidades do usu\u00e1rio; acordar briefing com usu\u00e1rio e com fornecedores internos e externos; delinear diretrizes do projeto; tra\u00e7ar estrat\u00e9gia de comunica\u00e7\u00e3o, produto, pre\u00e7o, distribui\u00e7\u00e3o e promo\u00e7\u00e3o; preparar cronograma; planejar m\u00eddia do projeto; fazer previs\u00e3o or\u00e7ament\u00e1ria; preparar apresenta\u00e7\u00e3o do projeto para usu\u00e1rio; acompanhar execu\u00e7\u00e3o do projeto.<strong><br \/>\n\u2022 Pesquisar quadro econ\u00f4mico, pol\u00edtico, social e cultural:<br \/>\n<\/strong>Levantar dados secund\u00e1rios (estat\u00edsticos e informativos); executar pesquisa qualitativa; conduzir a realiza\u00e7\u00e3o de pesquisas; identificar p\u00fablico-alvo.<strong><br \/>\n\u2022 Desenvolver propaganda e promo\u00e7\u00f5es:<br \/>\n<\/strong>Criar folhetos e mala direta; sugerir imagens para os textos criados; rever proces-so criativo desenvolvido; contatar fornecedores, usu\u00e1rio, jornalista e m\u00eddia; informar fornecedores sobre novos produtos.<strong><br \/>\n\u2022 Implantar a\u00e7\u00f5es de rela\u00e7\u00f5es p\u00fablicas e assessoria de imprensa:<br \/>\n<\/strong>Treinar porta-vozes para relacionamento com imprensa; checar informa\u00e7\u00f5es para divulga\u00e7\u00e3o; criar press release, artigos, notas, comunicados, sugest\u00e3o de pauta, jornal interno; promover interc\u00e2mbios com entidades t\u00e9cnicas, \u00f3rg\u00e3os governamentais e empresas; efetuar campanha institucional; organizar eventos internos e externos; selecionar arquivos, relat\u00f3rios, artigos, fotografias; divulgar material para imprensa; rastrear notici\u00e1rio sobre a empresa; produzir relat\u00f3rio de visibilidade da empresa na imprensa; prestar esclarecimentos ao p\u00fablico.<strong><br \/>\n\u2022 Comunicar-se:<br \/>\n<\/strong>Redigir documentos\/pe\u00e7as e comunicados.<strong><br \/>\n\u2022 Utilizar recursos de Inform\u00e1tica.<br \/>\n\u2022 Executar outras tarefas de mesma natureza e n\u00edvel de complexidade associadas ao ambiente organizacional.<\/strong><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Rela\u00e7\u00f5es P\u00fablicas Esta p\u00e1gina apresenta os dados referentes a carreira dos\/as servidores\/as. N\u00edvel de Classifica\u00e7\u00e3o:\u00a0E Denomina\u00e7\u00e3o do cargo: \u00a0Rela\u00e7\u00f5es P\u00fablicas C\u00f3digo CBO: 2531-05 Requisitos de Qualifica\u00e7\u00e3o para Ingresso no Cargo: Escolaridade: Curso Superior em Comunica\u00e7\u00e3o Social com habilita\u00e7\u00e3o em Rela\u00e7\u00f5es Publicas Outros: (&#8211;) Habilita\u00e7\u00e3o Profissional: Lei n\u00ba 5.377, de 11 de dezembro de 1967 disciplina [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29609","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cargos TAE: Rela\u00e7\u00f5es P\u00fablicas - Pr\u00f3-Reitoria de Gest\u00e3o com Pessoas - PROGEP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.ufpel.edu.br\/progep\/relacoes-publicas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cargos TAE: Rela\u00e7\u00f5es P\u00fablicas - Pr\u00f3-Reitoria de Gest\u00e3o com Pessoas - PROGEP\" \/>\n<meta property=\"og:description\" content=\"Rela\u00e7\u00f5es P\u00fablicas Esta p\u00e1gina apresenta os dados referentes a carreira dos\/as servidores\/as. 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