{"id":7799,"date":"2023-03-17T19:59:48","date_gmt":"2023-03-17T22:59:48","guid":{"rendered":"https:\/\/wp.ufpel.edu.br\/ppgs\/?p=7799"},"modified":"2026-04-20T13:17:23","modified_gmt":"2026-04-20T16:17:23","slug":"professores-do-ppgs-publicam-artigo-no-journal-of-latin-american-studies","status":"publish","type":"post","link":"https:\/\/wp.ufpel.edu.br\/ppgs\/2023\/03\/17\/professores-do-ppgs-publicam-artigo-no-journal-of-latin-american-studies\/","title":{"rendered":"Professores do PPGS publicam artigo no Journal of Latin American Studies"},"content":{"rendered":"<p>Acaba de ser publicado na modalidade\u00a0<i>first view<\/i> o artigo &#8220;The Conservative Wave and Corporate Practices in Brazil: The Controversy over LGBTQ in Marketing&#8221;, dos docentes do PPGS Simone Gomes e Rodrigo Cantu. O artigo aborda como a contesta\u00e7\u00e3o conservadora impacta nas estrat\u00e9gias das empresas, examinando o caso das empresas Natura e Botic\u00e1rio. As duas fabricantes de cosm\u00e9ticos s\u00e3o pioneiras em campanhas publicit\u00e1rias com presen\u00e7a de pessoas LGBTQ e frequentes alvos de protesto de p\u00fablicos conservadores, principalmente de evang\u00e9licos. O artigo \u00e9 voltado aos leitores interessados no tema dos novos conservadorismos no Brasil, em sociologia dos movimentos sociais e sociologia econ\u00f4mica. Link para o texto: <a href=\"https:\/\/www.cambridge.org\/core\/journals\/journal-of-latin-american-studies\/article\/abs\/conservative-wave-and-corporate-practices-in-brazil-the-controversy-over-lgbtq-in-marketing\/DFAA57C8E40EFDFBB6562DC7B66C24A2\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.cambridge.org\/core\/journals\/journal-of-latin-american-studies\/article\/abs\/conservative-wave-and-corporate-practices-in-brazil-the-controversy-over-lgbtq-in-marketing\/DFAA57C8E40EFDFBB6562DC7B66C24A2&amp;source=gmail&amp;ust=1679179688832000&amp;usg=AOvVaw1F1gNgRDA-9NEt_XMsGHOf\">https:\/\/www.cambridge.org\/<wbr \/>core\/journals\/journal-of-<wbr \/>latin-american-studies\/<wbr \/>article\/abs\/conservative-wave-<wbr \/>and-corporate-practices-in-<wbr \/>brazil-the-controversy-over-<wbr \/>lgbtq-in-marketing\/<wbr \/>DFAA57C8E40EFDFBB6562DC7B66C24<wbr \/>A2<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/ppgs\/files\/2023\/03\/Conservative-wave.jpeg?ssl=1\"><img data-recalc-dims=\"1\" data-attachment-id=\"7800\" data-permalink=\"https:\/\/wp.ufpel.edu.br\/ppgs\/2023\/03\/17\/professores-do-ppgs-publicam-artigo-no-journal-of-latin-american-studies\/conservative-wave\/\" data-orig-file=\"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/ppgs\/files\/2023\/03\/Conservative-wave.jpeg?fit=781%2C874&amp;ssl=1\" data-orig-size=\"781,874\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Conservative wave\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/ppgs\/files\/2023\/03\/Conservative-wave.jpeg?fit=357%2C400&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/ppgs\/files\/2023\/03\/Conservative-wave.jpeg?fit=781%2C874&amp;ssl=1\" class=\"aligncenter wp-image-7800 size-full\" src=\"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/ppgs\/files\/2023\/03\/Conservative-wave.jpeg?resize=781%2C874&#038;ssl=1\" alt=\"\" width=\"781\" height=\"874\" srcset=\"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/ppgs\/files\/2023\/03\/Conservative-wave.jpeg?w=781&amp;ssl=1 781w, https:\/\/i0.wp.com\/wp.ufpel.edu.br\/ppgs\/files\/2023\/03\/Conservative-wave.jpeg?resize=357%2C400&amp;ssl=1 357w, https:\/\/i0.wp.com\/wp.ufpel.edu.br\/ppgs\/files\/2023\/03\/Conservative-wave.jpeg?resize=768%2C859&amp;ssl=1 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acaba de ser publicado na modalidade\u00a0first view o artigo &#8220;The Conservative Wave and Corporate Practices in Brazil: The Controversy over LGBTQ in Marketing&#8221;, dos docentes do PPGS Simone Gomes e Rodrigo Cantu. O artigo aborda como a contesta\u00e7\u00e3o conservadora impacta nas estrat\u00e9gias das empresas, examinando o caso das empresas Natura e Botic\u00e1rio. As duas fabricantes [&hellip;]<\/p>\n","protected":false},"author":396,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18],"tags":[],"class_list":["post-7799","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9dZ0f-21N","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/posts\/7799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/comments?post=7799"}],"version-history":[{"count":3,"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/posts\/7799\/revisions"}],"predecessor-version":[{"id":7803,"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/posts\/7799\/revisions\/7803"}],"wp:attachment":[{"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/media?parent=7799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/categories?post=7799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/ppgs\/wp-json\/wp\/v2\/tags?post=7799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}