{"id":474,"date":"2015-04-29T12:20:00","date_gmt":"2015-04-29T15:20:00","guid":{"rendered":"https:\/\/wp.ufpel.edu.br\/conectar\/?p=474"},"modified":"2021-05-04T12:17:10","modified_gmt":"2021-05-04T15:17:10","slug":"comerciais-de-moda-passam-a-ser-referencia-em-inovacao","status":"publish","type":"post","link":"https:\/\/wp.ufpel.edu.br\/conectar\/2015\/04\/29\/comerciais-de-moda-passam-a-ser-referencia-em-inovacao\/","title":{"rendered":"Comerciais de moda passam a ser refer\u00eancia em inova\u00e7\u00e3o"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-size: 14pt\">Os comerciais da linha de vestu\u00e1rio Denim &amp; Supply, da Ralph Lauren, que tinham como trilha sonora a can\u00e7\u00e3o \u201cWake Me Up\u201d, de Avicii, em 2013, eram at\u00e9 agora exemplares de quanto a fus\u00e3o entre moda, m\u00fasica e pessoas bonitas pode contribuir para a venda de um produto e uma marca.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt\">No entanto, o novo comercial da marca americana rag &amp; bone est\u00e1 estabelecendo outros padr\u00f5es de excel\u00eancia para o marketing de moda, segundo Elena Putilina, consultora especialista em marketing global.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt\">Segundo ela, atualmente o benchmark de excel\u00eancia no assunto \u00e9 o comercial da cole\u00e7\u00e3o masculina de roupas outono-inverno 2015 da rag &amp; bone, que coloca juntos o bailarino Mikhail Baryshnikov e o mestre de street dance Lil Buck.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt\"><!--more--><\/span><\/p>\n<p style=\"text-align: right\"><span style=\"font-size: 14pt\"><a href=\"http:\/\/hsmeducacaoexecutiva.com.br\/tecnologia\/comerciais-de-moda-passam-a-ser-referencia-em-inovacao-para-tornar-produtos-mais-atraentes\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bb Confira a mat\u00e9ria original<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":515,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":["post-474","post","type-post","status-publish","format-standard","hentry","category-noticias"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6RUlR-7E","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/posts\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/users\/515"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/comments?post=474"}],"version-history":[{"count":2,"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/posts\/474\/revisions"}],"predecessor-version":[{"id":3610,"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/posts\/474\/revisions\/3610"}],"wp:attachment":[{"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/media?parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/categories?post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/conectar\/wp-json\/wp\/v2\/tags?post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}