{"id":9579,"date":"2021-06-16T21:11:24","date_gmt":"2021-06-17T00:11:24","guid":{"rendered":"https:\/\/wp.ufpel.edu.br\/artenosul\/?p=9579"},"modified":"2021-06-16T21:11:24","modified_gmt":"2021-06-17T00:11:24","slug":"mad-men-e-as-agencias-de-publicidade-da-decada-de-1960","status":"publish","type":"post","link":"https:\/\/wp.ufpel.edu.br\/artenosul\/2021\/06\/16\/mad-men-e-as-agencias-de-publicidade-da-decada-de-1960\/","title":{"rendered":"\u201cMad Men\u201d e as ag\u00eancias de publicidade da d\u00e9cada de 1960"},"content":{"rendered":"<p style=\"text-align: right\"><span style=\"font-family: arial, helvetica, sans-serif\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<span style=\"color: #003366\"><em><strong>Por Helena Isquierdo Rocha\u00a0 \u00a0 \u00a0<\/strong><\/em><\/span><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #003366\"><em><strong><span style=\"font-family: arial, helvetica, sans-serif\">O seriado ganhou destaque pela cr\u00edtica, especialmente por sua autenticidade hist\u00f3rica<\/span><\/strong><\/em><\/span><\/p>\n<div id=\"attachment_9582\" style=\"width: 594px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9582\" class=\"wp-image-9582 \" src=\"https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem6-1-500x281.jpg\" alt=\"\" width=\"594\" height=\"334\" srcset=\"https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem6-1-500x281.jpg 500w, https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem6-1-300x169.jpg 300w, https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem6-1-768x432.jpg 768w, https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem6-1-855x481.jpg 855w, https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem6-1.jpg 1217w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><p id=\"caption-attachment-9582\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif\"><strong><span style=\"color: #0000ff\">S\u00e9rie mostra cultura e sociedade urbana dos Estados Unidos <\/span>\u00a0 \u00a0 <span style=\"color: #0000ff\">Foto: Divulga\u00e7\u00e3o<\/span><\/strong><\/span><\/p><\/div>\n<p style=\"text-align: justify\"><span style=\"font-family: arial, helvetica, sans-serif\">A s\u00e9rie estadunidense \u201cMad Men\u201d foi lan\u00e7ada em 2007 e teve sua s\u00e9tima e \u00faltima temporada exibida oito anos depois, em 2015. A trama criada por Matthew Weiner \u00e9 ambientada na d\u00e9cada de 1960, e mostra o cotidiano da\u00a0ag\u00eancia de publicidade\u00a0fict\u00edcia Sterling Cooper, localizada na\u00a0Madison Avenue, em\u00a0Nova York. <\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif\">Ao longo desse per\u00edodo, o seriado foi fortemente elogiado pela cr\u00edtica, especialmente por sua aut\u00eantica representa\u00e7\u00e3o hist\u00f3rica, figurinos, atua\u00e7\u00f5es e roteiro. Foram conquistados diversos pr\u00eamios, incluindo quinze\u00a0<a href=\"https:\/\/pt.wikipedia.org\/wiki\/Primetime_Emmy_Award\" target=\"_blank\" rel=\"noopener\">Emmys<\/a>\u00a0e quatro\u00a0<a href=\"https:\/\/pt.wikipedia.org\/wiki\/Golden_Globe_Award\" target=\"_blank\" rel=\"noopener\">Globos de Ouro<\/a>. As primeiras quatro temporadas venceram o\u00a0<a href=\"https:\/\/pt.wikipedia.org\/wiki\/Primetime_Emmy_Award_for_Outstanding_Drama_Series\" target=\"_blank\" rel=\"noopener\">Emmy de s\u00e9rie dram\u00e1tica de destaque<\/a>.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial, helvetica, sans-serif\">A s\u00e9rie mostra a cultura e a sociedade norte-americana daquele per\u00edodo, destacando fatos hist\u00f3ricos reais e h\u00e1bitos da \u00e9poca, como o tabagismo, alcoolismo, sexismo, feminismo, adult\u00e9rio, homofobia, racismo e o antisemitismo.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial, helvetica, sans-serif\">Durante os mais de 90 epis\u00f3dios, acompanhamos o processo de produ\u00e7\u00e3o de campanhas para grandes marcas da vida real como a Coca-Cola, Kodak, Hershey\u2019s Volkswagen e Lucky Strike.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial, helvetica, sans-serif\">Inclusive, em um desses epis\u00f3dios, \u00e9 apresentada a ideia de mostrar apenas alimentos que v\u00e3o bem com o molho. A campanha foi ao ar na vida real, em 2017, atrav\u00e9s da marca Heinz.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial, helvetica, sans-serif\">Os acontecimentos reais est\u00e3o entre os principais atrativos da produ\u00e7\u00e3o, como a morte de Marilyn Monroe, os assassinatos de John F. Kennedy e do ativista Martin Luther King Jr. e o homem pisando na Lua.<\/span><\/p>\n<div id=\"attachment_9583\" style=\"width: 806px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9583\" class=\"wp-image-9583 \" src=\"https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem7-1.jpg\" alt=\"\" width=\"806\" height=\"425\" srcset=\"https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem7-1.jpg 484w, https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem7-1-300x158.jpg 300w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><p id=\"caption-attachment-9583\" class=\"wp-caption-text\"><span style=\"font-family: arial, helvetica, sans-serif;color: #0000ff\"><strong>J<span style=\"color: #0000ff\">oan Harris (Christina Hendricks ) e Peggy Olson (Elisabeth Moss) enfrentam grandes desafios\u00a0 \u00a0 Foto: Divulga\u00e7\u00e3o<\/span><\/strong><\/span><\/p><\/div>\n<p style=\"text-align: justify\"><span style=\"font-family: arial, helvetica, sans-serif\">As personagens femininas s\u00e3o fundamentais para o sucesso da obra. A moda e o mercado profissional para as mulheres da \u00e9poca tamb\u00e9m s\u00e3o bem representados. O elenco deixa uma forte mensagem na s\u00e9rie no que diz respeito ao ambiente de trabalho. As personagens Peggy Olson (Elisabeth Moss) e Joan Harris (Christina Hendricks) enfrentam grandes obst\u00e1culos em um local marcado pela presen\u00e7a masculina, preconceito e ass\u00e9dio.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial, helvetica, sans-serif\">E, al\u00e9m de tudo isso, a s\u00e9rie conta com uma trama cheia de personagens bem constru\u00eddos, reviravoltas, romances, dramas e segredos. N\u00e3o \u00e9 \u00e0 toa que \u201cMad Men\u201d foi considerada uma das melhores s\u00e9ries da d\u00e9cada. \u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/wp.ufpel.edu.br\/artenosul\"><span style=\"color: #0000ff\"><strong><span style=\"font-family: arial, helvetica, sans-serif\">PRIMEIRA P\u00c1GINA<\/span><\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #0000ff\"><strong><span style=\"font-family: arial, helvetica, sans-serif\">COMENT\u00c1RIOS<\/span><\/strong><\/span><\/p>\n<div data-test='contact-form'\n\t\t\tid='contact-form-9579'\n\t\t\tclass='wp-block-jetpack-contact-form-container '\n\t\t\tdata-wp-interactive='jetpack\/form' data-wp-context='{\"formId\":\"9579\",\"formHash\":\"80dd733c313058e6ed64295f1ea4ba737627bf37\",\"showErrors\":false,\"errors\":[],\"fields\":[],\"isMultiStep\":false,\"useAjax\":true,\"submissionData\":null,\"formattedSubmissionData\":[],\"submissionSuccess\":false,\"submissionError\":null,\"elementId\":\"jp-form-80dd733c313058e6ed64295f1ea4ba737627bf37\",\"isSingleInputForm\":false}'\n\t\t\tdata-wp-watch--scroll-to-wrapper=\"callbacks.scrollToWrapper\"\n\t\t>\n<div class=\"contact-form-submission contact-form-ajax-submission\" data-wp-class--submission-success=\"context.submissionSuccess\"><p class=\"go-back-message\"><a class=\"link\" role=\"button\" tabindex=\"0\" data-wp-on--click=\"actions.goBack\" href=\"\/artenosul\/wp-json\/wp\/v2\/posts\/9579\">Voltar<\/a><\/p><h4 id=\"contact-form-success-header\">Sua mensagem foi enviada<\/h4>\n\n<template data-wp-each--submission=\"context.formattedSubmissionData\">\n\t\t\t\t\t<div class=\"jetpack_forms_contact-form-success-summary\">\n\t\t\t\t\t\t<div class=\"field-name\" data-wp-text=\"context.submission.label\" data-wp-bind--hidden=\"!context.submission.label\"><\/div>\n\t\t\t\t\t\t<div class=\"field-value\" data-wp-text=\"context.submission.value\"><\/div>\n\t\t\t\t\t\t<div class=\"field-images\" data-wp-bind--hidden=\"!context.submission.images\">\n\t\t\t\t\t\t\t<template data-wp-each--image=\"context.submission.images\">\n\t\t\t\t\t\t\t\t<figure class=\"field-image\" data-wp-class--is-empty=\"!context.image\">\n\t\t\t\t\t\t\t\t\t<img data-wp-bind--src=\"context.image\" data-wp-bind--hidden=\"!context.image\" \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAD\/ACwAAAAAAQABAAACADs=\" data-wp-bind--hidden=\"context.image\" \/>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/template>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/template><\/div><form action='https:\/\/wp.ufpel.edu.br\/artenosul\/2021\/06\/16\/mad-men-e-as-agencias-de-publicidade-da-decada-de-1960\/'\n\t\t\t\tid='jp-form-80dd733c313058e6ed64295f1ea4ba737627bf37'\n\t\t\t\tmethod='post'\n\t\t\t\tclass='contact-form commentsblock' aria-label=\"\u201cMad Men\u201d e as ag\u00eancias de publicidade da d\u00e9cada de 1960\"\n\t\t\t\tdata-wp-on--submit=\"actions.onFormSubmit\"\n\t\t\t\tdata-wp-on--reset=\"actions.onFormReset\"\n\t\t\t\tdata-wp-class--submission-success=\"context.submissionSuccess\"\n\t\t\t\tdata-wp-class--is-first-step=\"state.isFirstStep\"\n\t\t\t\tdata-wp-class--is-last-step=\"state.isLastStep\"\n\t\t\t\tdata-wp-class--is-ajax-form=\"context.useAjax\"\n\t\t\t\tnovalidate >\n<input type='hidden' name='jetpack_contact_form_jwt' value='eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.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.db5mfYi6wD_jBAKi1uJTx4_sRgMPgyopSrVri4a28R0' \/>\n\n<div style=\"\"  data-wp-interactive=\"jetpack\/form\" data-wp-context='{\"fieldId\":\"g9579-nome\",\"fieldType\":\"name\",\"fieldLabel\":\"Nome\",\"fieldValue\":\"\",\"fieldPlaceholder\":\"\",\"fieldIsRequired\":\"\",\"fieldErrorMessage\":\"\",\"fieldExtra\":[],\"formHash\":\"80dd733c313058e6ed64295f1ea4ba737627bf37\"}'  class='grunion-field-name-wrap grunion-field-wrap'  data-wp-init='callbacks.initializeField' data-wp-on--jetpack-form-reset='callbacks.initializeField' >\n<label\n\t\t\t\tfor='g9579-nome' class=\"grunion-field-label name\" >Nome<\/label>\n<input\n\t\t\t\t\ttype='text'\n\t\t\t\t\tname='g9579-nome'\n\t\t\t\t\tid='g9579-nome'\n\t\t\t\t\tvalue=''\n\n\t\t\t\t\tdata-wp-bind--aria-invalid='state.fieldHasErrors'\n\t\t\t\t\tdata-wp-bind--value='state.getFieldValue'\n\t\t\t\t\taria-errormessage='g9579-nome-text-error-message'\n\t\t\t\t\tdata-wp-on--input='actions.onFieldChange'\n\t\t\t\t\tdata-wp-on--blur='actions.onFieldBlur'\n\t\t\t\t\tdata-wp-class--has-value='state.hasFieldValue'\n\n\t\t\t\t\tclass='name  grunion-field' \n\t\t\t\t\t \/>\n \n\t\t\t<div id=\"g9579-nome-text-error\" class=\"contact-form__input-error\" data-wp-class--has-errors=\"state.fieldHasErrors\">\n\t\t\t\t<span class=\"contact-form__warning-icon\">\n\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M8.50015 11.6402H7.50015V10.6402H8.50015V11.6402Z\" \/>\n\t\t\t\t\t\t<path d=\"M7.50015 9.64018H8.50015V6.30684H7.50015V9.64018Z\" \/>\n\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.98331 3.0947C7.42933 2.30177 8.57096 2.30177 9.01698 3.09469L13.8771 11.7349C14.3145 12.5126 13.7525 13.4735 12.8602 13.4735H3.14004C2.24774 13.4735 1.68575 12.5126 2.12321 11.7349L6.98331 3.0947ZM8.14541 3.58496C8.08169 3.47168 7.9186 3.47168 7.85488 3.58496L2.99478 12.2251C2.93229 12.3362 3.01257 12.4735 3.14004 12.4735H12.8602C12.9877 12.4735 13.068 12.3362 13.0055 12.2251L8.14541 3.58496Z\" \/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<span class=\"visually-hidden\">Aviso<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span data-wp-text=\"state.errorMessage\" id=\"g9579-nome-text-error-message\" role=\"alert\" aria-live=\"assertive\"><\/span>\n\t\t\t<\/div> \n\t<\/div>\n\n<div style=\"\"  data-wp-interactive=\"jetpack\/form\" data-wp-context='{\"fieldId\":\"g9579-email\",\"fieldType\":\"email\",\"fieldLabel\":\"E-mail\",\"fieldValue\":\"\",\"fieldPlaceholder\":\"\",\"fieldIsRequired\":\"\",\"fieldErrorMessage\":\"\",\"fieldExtra\":[],\"formHash\":\"80dd733c313058e6ed64295f1ea4ba737627bf37\"}'  class='grunion-field-email-wrap grunion-field-wrap'  data-wp-init='callbacks.initializeField' data-wp-on--jetpack-form-reset='callbacks.initializeField' >\n<label\n\t\t\t\tfor='g9579-email' class=\"grunion-field-label email\" >E-mail<\/label>\n<input\n\t\t\t\t\ttype='email'\n\t\t\t\t\tname='g9579-email'\n\t\t\t\t\tid='g9579-email'\n\t\t\t\t\tvalue=''\n\n\t\t\t\t\tdata-wp-bind--aria-invalid='state.fieldHasErrors'\n\t\t\t\t\tdata-wp-bind--value='state.getFieldValue'\n\t\t\t\t\taria-errormessage='g9579-email-email-error-message'\n\t\t\t\t\tdata-wp-on--input='actions.onFieldChange'\n\t\t\t\t\tdata-wp-on--blur='actions.onFieldBlur'\n\t\t\t\t\tdata-wp-class--has-value='state.hasFieldValue'\n\n\t\t\t\t\tclass='email  grunion-field' \n\t\t\t\t\t \/>\n \n\t\t\t<div id=\"g9579-email-email-error\" class=\"contact-form__input-error\" data-wp-class--has-errors=\"state.fieldHasErrors\">\n\t\t\t\t<span class=\"contact-form__warning-icon\">\n\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M8.50015 11.6402H7.50015V10.6402H8.50015V11.6402Z\" \/>\n\t\t\t\t\t\t<path d=\"M7.50015 9.64018H8.50015V6.30684H7.50015V9.64018Z\" \/>\n\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.98331 3.0947C7.42933 2.30177 8.57096 2.30177 9.01698 3.09469L13.8771 11.7349C14.3145 12.5126 13.7525 13.4735 12.8602 13.4735H3.14004C2.24774 13.4735 1.68575 12.5126 2.12321 11.7349L6.98331 3.0947ZM8.14541 3.58496C8.08169 3.47168 7.9186 3.47168 7.85488 3.58496L2.99478 12.2251C2.93229 12.3362 3.01257 12.4735 3.14004 12.4735H12.8602C12.9877 12.4735 13.068 12.3362 13.0055 12.2251L8.14541 3.58496Z\" \/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<span class=\"visually-hidden\">Aviso<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span data-wp-text=\"state.errorMessage\" id=\"g9579-email-email-error-message\" role=\"alert\" aria-live=\"assertive\"><\/span>\n\t\t\t<\/div> \n\t<\/div>\n\n<div style=\"\"  data-wp-interactive=\"jetpack\/form\" data-wp-context='{\"fieldId\":\"g9579-mensagem\",\"fieldType\":\"textarea\",\"fieldLabel\":\"Mensagem\",\"fieldValue\":\"\",\"fieldPlaceholder\":\"\",\"fieldIsRequired\":\"\",\"fieldErrorMessage\":\"\",\"fieldExtra\":[],\"formHash\":\"80dd733c313058e6ed64295f1ea4ba737627bf37\"}'  class='grunion-field-textarea-wrap grunion-field-wrap'  data-wp-init='callbacks.initializeField' data-wp-on--jetpack-form-reset='callbacks.initializeField' >\n<label\n\t\t\t\tfor='contact-form-comment-g9579-mensagem' class=\"grunion-field-label textarea\" >Mensagem<\/label>\n<textarea\n\t\t                style=''\n\t\t                name='g9579-mensagem'\n\t\t                id='contact-form-comment-g9579-mensagem'\n\t\t                rows='20'\n\t\t\t\t\t\tdata-wp-text='state.getFieldValue'\n\t\t\t\t\t\tdata-wp-on--input='actions.onFieldChange'\n\t\t\t\t\t\tdata-wp-on--blur='actions.onFieldBlur'\n\t\t\t\t\t\tdata-wp-class--has-value='state.hasFieldValue'\n\t\t\t\t\t\tdata-wp-bind--aria-invalid='state.fieldHasErrors'\n\t\t\t\t\t\taria-errormessage='g9579-mensagem-textarea-error-message'\n\t\t\t\t\t\tclass='textarea  grunion-field'  ><\/textarea>\n \n\t\t\t<div id=\"g9579-mensagem-textarea-error\" class=\"contact-form__input-error\" data-wp-class--has-errors=\"state.fieldHasErrors\">\n\t\t\t\t<span class=\"contact-form__warning-icon\">\n\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M8.50015 11.6402H7.50015V10.6402H8.50015V11.6402Z\" \/>\n\t\t\t\t\t\t<path d=\"M7.50015 9.64018H8.50015V6.30684H7.50015V9.64018Z\" \/>\n\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.98331 3.0947C7.42933 2.30177 8.57096 2.30177 9.01698 3.09469L13.8771 11.7349C14.3145 12.5126 13.7525 13.4735 12.8602 13.4735H3.14004C2.24774 13.4735 1.68575 12.5126 2.12321 11.7349L6.98331 3.0947ZM8.14541 3.58496C8.08169 3.47168 7.9186 3.47168 7.85488 3.58496L2.99478 12.2251C2.93229 12.3362 3.01257 12.4735 3.14004 12.4735H12.8602C12.9877 12.4735 13.068 12.3362 13.0055 12.2251L8.14541 3.58496Z\" \/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<span class=\"visually-hidden\">Aviso<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span data-wp-text=\"state.errorMessage\" id=\"g9579-mensagem-textarea-error-message\" role=\"alert\" aria-live=\"assertive\"><\/span>\n\t\t\t<\/div>\n\t<\/div>\n\t<p class='contact-submit'>\n<div class=\"contact-form__error\" data-wp-class--show-errors=\"state.showFormErrors\"><span class=\"contact-form__warning-icon\"><span class=\"visually-hidden\">Aten\u00e7\u00e3o.<\/span><i aria-hidden=\"true\"><\/i><\/span>\n\t\t\t\t<span data-wp-text=\"state.getFormErrorMessage\"><\/span>\n\t\t\t\t<ul>\n\t\t\t\t<template data-wp-each=\"state.getErrorList\" data-wp-key=\"context.item.id\">\n\t\t\t\t\t<li><a data-wp-bind--href=\"context.item.anchor\" data-wp-on--click=\"actions.scrollIntoView\" data-wp-text=\"context.item.label\"><\/a><\/li>\n\t\t\t\t<\/template>\n\t\t\t\t<\/ul><\/div><div class=\"contact-form__error\" data-wp-class--show-errors=\"state.showSubmissionError\" data-wp-text=\"context.submissionError\"><\/div>\t\t<button type='submit' class='pushbutton-wide'>Enviar<\/button>\t\t<input type='hidden' name='contact-form-id' value='9579' \/>\n\t\t<input type='hidden' name='action' value='grunion-contact-form' \/>\n\t\t<input type='hidden' name='contact-form-hash' value='80dd733c313058e6ed64295f1ea4ba737627bf37' \/>\n\t<\/p>\n<p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"11\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Por Helena Isquierdo Rocha\u00a0 \u00a0 \u00a0 O seriado ganhou destaque pela cr\u00edtica, especialmente por sua autenticidade hist\u00f3rica A s\u00e9rie estadunidense \u201cMad Men\u201d foi lan\u00e7ada &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/wp.ufpel.edu.br\/artenosul\/2021\/06\/16\/mad-men-e-as-agencias-de-publicidade-da-decada-de-1960\/\">Continue lendo<\/a><\/p>\n","protected":false},"author":571,"featured_media":9583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[315,623],"tags":[1229,1228,1227,344],"class_list":["post-9579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opiniao","category-televisao","tag-helena-isquierdo-rocha","tag-mad-men","tag-madmen","tag-serie","nodate","item-wrap"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/wp.ufpel.edu.br\/artenosul\/files\/2021\/06\/Imagem7-1.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6PuxQ-2uv","jetpack-related-posts":[{"id":9632,"url":"https:\/\/wp.ufpel.edu.br\/artenosul\/2021\/07\/01\/entre-facas-e-segredos-uniao-do-suspense-e-comedia-com-elenco-de-peso\/","url_meta":{"origin":9579,"position":0},"title":"Entre Facas e Segredos: Uni\u00e3o do suspense e com\u00e9dia com elenco de peso","author":"artenosul","date":"1 de julho de 2021","format":false,"excerpt":"\u00a0Por Helena Isquierdo Rocha\u00a0 \u00a0\u00a0 \u00a0O enredo \u00e0 moda antiga com uma adapta\u00e7\u00e3o moderna conquistou o p\u00fablico \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u201cEntre Facas e Segredos\u201d (\u201cKnives Out\u201d) \u00e9 a uni\u00e3o inusitada dos g\u00eaneros que mais fazem sucesso entre o p\u00fablico: suspense, drama e com\u00e9dia. \u00a0O filme do diretor Rian\u2026","rel":"","context":"Em &quot;CINEMA&quot;","block_context":{"text":"CINEMA","link":"https:\/\/wp.ufpel.edu.br\/artenosul\/category\/cinema\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2021\/07\/Imagem2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10087,"url":"https:\/\/wp.ufpel.edu.br\/artenosul\/2021\/11\/03\/audio-series-novo-estilo-de-podcast-faz-sucesso-no-brasil\/","url_meta":{"origin":9579,"position":1},"title":"\u00c1udio s\u00e9ries: novo estilo de podcast faz sucesso no Brasil","author":"artenosul","date":"3 de novembro de 2021","format":false,"excerpt":"Por Helena Isquierdo\u00a0 \u00a0 \u00a0\u00a0 Por que n\u00e3o experimentar o formato que relembra as antigas radionovelas? No dia 21 de outubro, \u00e9 comemorado no Brasil o Dia do Podcast. A data \u00e9 uma homenagem ao primeiro podcast postado em territ\u00f3rio brasileiro, al\u00e9m de ser uma \u00f3tima iniciativa para divulgar o\u2026","rel":"","context":"Em &quot;NOT\u00cdCIAS&quot;","block_context":{"text":"NOT\u00cdCIAS","link":"https:\/\/wp.ufpel.edu.br\/artenosul\/category\/noticias\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2021\/11\/Imagem5-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2021\/11\/Imagem5-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2021\/11\/Imagem5-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":10371,"url":"https:\/\/wp.ufpel.edu.br\/artenosul\/2022\/04\/12\/house-of-gucci-exagero-e-tragedia-por-tras-de-um-imperio-da-moda\/","url_meta":{"origin":9579,"position":2},"title":"House of Gucci: Exagero e trag\u00e9dia por tr\u00e1s de um imp\u00e9rio da moda","author":"artenosul","date":"12 de abril de 2022","format":false,"excerpt":"Por Helena Isquierdo Rocha\u00a0\u00a0\u00a0 A hist\u00f3ria de um crime real que arrecadou bilheteria de US $151 milh\u00f5es Glamour, riqueza, trai\u00e7\u00f5es, intrigas, amea\u00e7as e reviravoltas. Assim \u00e9 poss\u00edvel definir a hist\u00f3ria contada por \u201cHouse of Gucci\u201d. No filme, conhecemos a narrativa do dif\u00edcil relacionamento entre Patrizia Reggiani (Lady Gaga) e Maurizio\u2026","rel":"","context":"Em &quot;CINEMA&quot;","block_context":{"text":"CINEMA","link":"https:\/\/wp.ufpel.edu.br\/artenosul\/category\/cinema\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2022\/04\/Imagem1b.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2022\/04\/Imagem1b.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2022\/04\/Imagem1b.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":13035,"url":"https:\/\/wp.ufpel.edu.br\/artenosul\/2022\/11\/18\/uma-quedinha-de-natal-o-que-esperar-do-retorno-de-lindsay-lohan-as-telas\/","url_meta":{"origin":9579,"position":3},"title":"&#8220;Uma Quedinha de Natal&#8221;: o que esperar do retorno de Lindsay Lohan \u00e0s telas?","author":"artenosul","date":"18 de novembro de 2022","format":false,"excerpt":"Nova com\u00e9dia natalina produzida pela Netflix apresenta atriz como protagonista e desperta a aten\u00e7\u00e3o dos f\u00e3s da artista\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Por Helena Isquierdo Rocha\u00a0\u00a0\u00a0\u00a0 Longe das telas desde 2013, Lindsay Lohan faz seu retorno como atriz em algo que j\u00e1 virou tradi\u00e7\u00e3o para os espectadores da Netflix: filmes natalinos. Apesar de ser\u2026","rel":"","context":"Em &quot;CINEMA&quot;","block_context":{"text":"CINEMA","link":"https:\/\/wp.ufpel.edu.br\/artenosul\/category\/cinema\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2022\/11\/Imagem1-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2022\/11\/Imagem1-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2022\/11\/Imagem1-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":10195,"url":"https:\/\/wp.ufpel.edu.br\/artenosul\/2021\/11\/13\/marina-sena-revelacao-da-musica-pop-brasileira-em-2021\/","url_meta":{"origin":9579,"position":4},"title":"Marina Sena: revela\u00e7\u00e3o da m\u00fasica pop brasileira em 2021","author":"artenosul","date":"13 de novembro de 2021","format":false,"excerpt":"\u00a0 Por Helena Isquierdo \u00a0\u00a0\u00a0 Cantora conquistou o p\u00fablico com seu \u00e1lbum de estreia \u201cDe Primeira\u201d, e acumula quatro indica\u00e7\u00f5es para o Pr\u00eamio Multishow deste ano \u00a0 Mineira de 24 anos, Marina Sena ganhou o cora\u00e7\u00e3o do p\u00fablico com suas m\u00fasicas que misturam sonoridades como pop, ax\u00e9, reggae e MPB.\u2026","rel":"","context":"Em &quot;M\u00daSICA&quot;","block_context":{"text":"M\u00daSICA","link":"https:\/\/wp.ufpel.edu.br\/artenosul\/category\/musica\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2021\/11\/Imagem3-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2021\/11\/Imagem3-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2021\/11\/Imagem3-2.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":28794,"url":"https:\/\/wp.ufpel.edu.br\/artenosul\/2025\/03\/20\/ir-ao-cinema-na-era-do-streaming\/","url_meta":{"origin":9579,"position":5},"title":"Ir ao cinema na era do streaming","author":"artenosul","date":"20 de mar\u00e7o de 2025","format":false,"excerpt":"Entrevista de gerente de marketing do CineArt destaca as diferen\u00e7as que permanecem ao ver os filmes na tela grande\u00a0 \u00a0 \u00a0 \u00a0 Por Enrique Carvalho\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Atualmente, na era do streaming, a cultura cinematogr\u00e1fica mudou muito, mas a experi\u00eancia completa de ver um filme continua sendo\u2026","rel":"","context":"Em &quot;CINEMA&quot;","block_context":{"text":"CINEMA","link":"https:\/\/wp.ufpel.edu.br\/artenosul\/category\/cinema\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2025\/03\/images.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2025\/03\/images.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/wp.ufpel.edu.br\/artenosul\/files\/2025\/03\/images.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/posts\/9579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/users\/571"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/comments?post=9579"}],"version-history":[{"count":6,"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/posts\/9579\/revisions"}],"predecessor-version":[{"id":9588,"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/posts\/9579\/revisions\/9588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/media\/9583"}],"wp:attachment":[{"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/media?parent=9579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/categories?post=9579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.ufpel.edu.br\/artenosul\/wp-json\/wp\/v2\/tags?post=9579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}